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Seth Godin’s Blog- The Trip Advisor tail wagging the real world dogMore than fifty years ago, Duncan Hines (a real guy, unlike Betty Crocker), turned the restaurant business upside down. He began certifying restaurants as clean and safe, offering a sign for roadside diners that wished to welcome travelers from out of town. The existence of his certification changed the way restaurants did their job. Today, it's sites l […]
- Ad agencies don't run many ads for themselvesSpending money on your own account is a difficult psychological hurdle. Lots of small businesses get stuck in this chasm, happy to pitch, to network, to send out proposals and to work far into the night, but hesitate when it comes time to pay actual cash money for marketing, trade show booths or other sorts of media. For the bootstrapper, for the woman who h […]
- Engaging with criticismIf you need to find out how your audience is receiving your work, it's worth considering how you've structured the interactions around criticism. Sometimes a customer has a one-off problem, a situation that is unique and a concern that has to be extinguished on the spot. More often, though, that feedback you're getting represents the way a hun […]
- The map has been replaced by the compassThe map keeps getting redrawn, because it's cheaper than ever to go offroad, to develop and innovate and remake what we thought was going to be next. Technology keeps changing the routes we take to get our projects from here to there. It doesn't pay to memorize the route, because it's going to change soon. The compass, on the other hand, is mo […]
- Too far from the center?The action used to happen at court. In France, if you wanted to get ahead, you put on your outfit, called in favors and hung out near the King, because proximity was all. If you're in Kibera, are you too far from Silicon Valley to write an app? If you live in New Zealand, are you too far outside the mainstream music world to perform a hit song? What abo […]
- The Trip Advisor tail wagging the real world dog
