READ THE FOLLOWING AT YOUR OWN RISK – Seth Godin

Hi Entrepreneur,

I read a book by Seth Godin, and thought of sharing the essence with you. Some points smart start-ups should remember.

  1. Failure is an option. Embrace the option.
  2. Invent the market. Not just penetrate. Market creators are often market leaders. So why keep on biting other’s market share when you can have the whole pie.
  3. Customers are Last (and First). If you have customers all the time in your mind you won’t come up with tomorrow’s products. But have them first when going to the market to sell.
  4. You have to be Always ON. Because your competitors are 24X7.
  5. Bravery is contagious. Infuse bravery into the core team. They’ll impart with the whole organization.
  6. Grind coffee. Not people. Hire talents, give them a lot of coffee. They’ll come up with groundbreaking ideas.
  7. Lose the slackers. They are the cancer cells of your organization.

Are you ready???

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